1. intensive vs. extensive reading
2. Print Revolution
3. Alphabet
4. rolled scroll to the folded codex
5. papyrus to parchment and then paper
6. industrial revolution
7. the electronic age
8. computing
9. the rise of ephemeral-but-portable reading materials (time / space)
10. the shift from vertical to horizontal writing

So, what's waiting for you on the other side of this link?

Users typically see about 2 words for most list items; they'll see a little more if the lead words are short, and only the first word if they're long. Of course, people don't see exactly 11 characters every time, but we picked this number to ensure uniformity across the sites we tested. (Neilsen)

Jakob Neilsen writes, "Eyetracking visualizations show that users often read Web pages in an F-shaped pattern: two horizontal stripes followed by a vertical stripe."

Follow the link, and take a look at all those interesting eyetracking visualizations.

The findings are clear. Users "read at most 28% of the words during an average visit; 20% is more likely" (Neilsen).

They don't.

But don't take my word for it. Follow the link to learn more....