How to Write for the Web states Studies of how users read on the Web found that they do not actually read: instead they scan the text. Neilson's statement defines the most basic problem of writing for the web. Facilitate reading by using the inverted pyramid, employing headings and lists, and writing in the active voice.

Steps to Follow

• Say Less- The more concise the text, the more scannable.
• The Inverted Pyramid- Put the most important information first.
• Front-Load- Make sure that all essential information appears without scrolling
• Headlines and Headings-Use compelling and precise headings to lower the amount of reading the user needs to do
• Active Voice- Eliminate the verb 'To be' to make the text simple and short

Try this in order to create concise text from Web Design from Scratch:

Additional Considerations

Price states in his articles that you must reduce cognitive burdens by:

• reducing the number of clauses per sentence
• avoiding ambiguous statements

He also suggests...

• using shorter words
• sentences and paragraphs'
• putting repeating information into tables
• using full titles and headlines
• using links
• making bulleted and numbered lists in order to make the text chunky and trim.