To make your web page scannable you should use:

1. mircocontent
2. the inverted pyramid
3. active voice
4. hyperlinks and visual devices

This will save you time and space. 79% of Internet users scan web pages, while only 16% read word-by-word.

Create Microcontent: Headlines and sub-headlines

Mircocontent, or short headlines describing the main content, direct users to the information they want and need.
To write microcontent you should:

• Limit headlines to 40-60 characters
• Allow headlines to stand alone
• Write concisely
• Drive headlines with an important, information-rich first word

Use the Inverted Pyramid

The inverted pyramid structure of writing puts the most essential information first and follows with further detail, giving users the key points at first glance.
To write using the inverted pyramid style you should:

• Put the most important information first, well 'above-the-fold'
• Start with the conclusion

Write in Active Voice

Use the active voice. The passive voice takes longer for readers to process.
To write in the active voice you should:

• Eliminate the verb "to be"
• Use verbs that convey action

Add Hyperlinks

Create hyperlinks to secondary information which supports the main idea, giving users an opportunity to dig deeper, as well as to immediately see your supporting sources.
Remember to:

• Hyperlink for added ethos
• Put hyperlinks at the end of sentences

Use Visual Devices

Use visual devices to guide users from one important point to the next, as well as to help them to understand the organization of your material.
You should:

1. Use bulleted or numbered lists
2. Bold or italicize important words
3. Write short, compact sentences and chunky paragraphs