How to Write for the Web states Studies of how users read on the Web found that they do not actually read: instead they scan the text. Neilson's statement defines the most basic problem of writing for the web. Facilitate reading by using the inverted pyramid, employing headings and lists, and writing in the active voice.

To make your web page scannable you should use:

1. mircocontent
2. the inverted pyramid
3. active voice
4. hyperlinks and visual devices

This will save you time and space. 79% of Internet users scan web pages, while only 16% read word-by-word.

Create Microcontent: Headlines and sub-headlines

Mircocontent, or short headlines describing the main content, direct users to the information they want and need.